Brand & Marketing Strategy
Regulated-Industry Communications
Fractional CMO
I help health, wellness, and e-commerce brands grow — from naming and positioning a brand to leading the teams, agencies, and campaigns that bring it to market. A good deal of my experience comes from regulated spaces, where messaging needs to be both persuasive and accurate. I bring strategy and execution together, so ideas actually make it out the door.
PROVEN RESULTS
Where I Create Value
BRAND BUILDING
& GROWTH
Launched wellness brands from a blank page — naming, positioning, web presence, and go-to-market
Turn published clinical research into marketing that converts — science-backed storytelling that builds trust and credibility
Led marketing across a portfolio of health and wellness brands — from national consumer campaigns to B2B programs for spas, hotels, and clinics
MARKETING LEADERSHIP
Directed creative strategy across agencies, designers, and content teams — one vision for health, wellness, and e-comm/retail brands
Managed $30K+/month ad budgets across Meta and Google with full P&L accountability
Built the dashboards and reporting leadership relies on — while leading the remote sales teams that turn marketing into revenue
COMPLIANCE & CRISIS LEADERSHIP
Years of compliance-driven communications in FDA/FTC-regulated healthcare
Copy and campaigns built to survive legal review — without losing the sell
Navigated high-stakes brand crises — counterfeit schemes, platform lockouts, and regulatory audits
Seven years. Many industries. One person who does strategy and execution.
Brand Builder
I've launched brands from a blank page and rebuilt ones in crisis.
Revenue Operator
Email, paid, ecommerce, referral — I run the whole engine, not one channel.
Calm in Chaos
Platform lockouts, counterfeiters, compliance audits. I've handled all of it.
